Writing a press release 

Learn how to create a press release which captures the attention of a journalist.

This resource explores why press releases are important in helping organisations and campaigns get their story across to a wider public. It helps you to think through what makes a good story and how to frame it in a press release so that a journalist can easily pick it up. It also highlights the importance of strong headlines, quotes, lived experience voices and safeguarding. There is also a guide to structuring your press release and an example which IMIX has previously used to secure press for a local project in Newcastle.