Ambassador Programmes

IMIX runs two lived experience ambassador programmes each year, one for Refugee Week in collaboration with Counterpoints Arts, and another for International Migrants Day with International Organisation for Migration, UK (IOM UK). The ambassador programmes provide training, mentoring and support to people who feel ready to tell their story and want to grow in confidence speaking to the media. Through online workshops and in-person days the ambassadors are coached by our professional communications experts and journalists as well as given an opportunity to network and build up key relationships within the sector. Many ambassadors receive excellent media coverage in outlets such as the BBC, Metro, Evening Standard, The Guardian and local news networks. For many this is the first step in growing into leadership positions and becoming significant sector spokespeople. IMIX has a growing network of over 70 media spokespeople from the sector which has grown out of the ambassador programmes.

Migration. Making Britain Great

Funded by the European Programme for Integration and Migration (EPIM) and using education, facts and sporting role models, the initiative aims to challenge and address many of the myths surrounding migrants and celebrate those who have sought asylum and sanctuary in the UK.

IMIX works alongside sector partners Show Racism the Red Card (SRtRC) and Migrant Voice on this innovative new campaign. Sport is well known as an area that transcends barriers, builds friendship and trust, positively impacting people’s opinions and perceptions. The campaign takes learning from SRtRC’s current education programme, IMIX’s sector expertise in narrative change with Migrant Voice providing contributions from people with lived experience. 

Migration. Making Britain Great includes a public facing campaign and educational programme rolled out across 2024 and beyond in key regions of dispersal and aims to change the narrative on migration.

Human Journeys

Human Journeys is an Instagram project which tells the human stories behind the headlines. To date over 300 people have shared their experience of migrating to the UK through this ground-breaking project. From people who were forced to leave their homes because of conflict, to those who had to make dangerous journeys to reach safety, to migrant domestic workers trafficked and left without status to entrepreneurs setting up successful businesses, these stories paint a powerful picture of what it is like to be a migrant in the UK today. If you would like to share your story, please do get in touch.  


Un/Documented is a podcast from IMIX empowering hidden voices which digs deeper into the stories of those who make the journey to the UK and what the impact has been on their lives. Each episode includes the voice of a person with lived experience of the UK immigration system telling their story as well as a campaigner or expert within the sector sharing their insights. Hosted by Elahe Ziai and Ali Ghaderi, we speak to journalists, charity directors, activists and change-makers about what we can do to change the migration narrative and create a more compassionate, welcoming society. 

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