Case Study

Raising awareness of the EU settlement scheme ahead of Brexit

Posted by Katherine Maxwell-Rose on April 12, 2023

IMIX worked with more than 40 organisations that support EU citizens to raise awareness for the EU settlement scheme, the new immigration status for EU citizens in the UK in the run up to ‘Brexit Day’ on 31st January 2020, and until the deadline to apply for status in June 2021. 

We produced and published a short, animated video to inform EU citizens about the application process in January 2019 when the scheme opened for a public test phase. The video was widely used and shared by our partner organisations and citizens’ rights campaigners.

Our main goal was to communicate the EU Settlement Scheme to vulnerable groups who were lacking the information and support they needed to secure their right to stay in the UK after Brexit. We were proud to support charities who work with those groups in their communications and media activities. We were successful in bringing marginalised voices from the Roma community, victims of domestic violence and elderly people into the media to highlight how Brexit has affected their daily lives.

We secured extensive multi-media coverage on the scheme with Sky News, Channel 4, BBC, Metro, Huffington Post, The Economist, FT and The Guardian.