Case Study

The Windrush Scandal Exposed 

Posted by Katherine Maxwell-Rose on October 14, 2023

IMIX worked with JCWI, Runnymede Trust, RMC and Praxis Community Projects to work out how we could make a difference to members of the Windrush generation. We wanted to secure their status as British citizens, while shining a light on the pernicious and harmful effects of the hostile environment and its impact on other people who choose to make the UK their home.

The members of the Windrush generation were the real heroes of this campaign and their stories unlocked the support of the entire UK media. We had 77 front page stories over the course of the scandal and 20 per cent of the population said they’d read about the scandal. The media storm led to people from the Windrush generation receiving an apology from the government, a process to confirm their status and a scheme to apply for compensation with the potential to transform hundreds of people’s lives.

Our hard work was recognised at the PR Week Awards 2018 as Best Cause-Led Campaign alongside our partners where we were highly commended.