Imagine that your organisation received a tip-off that a bill to grant asylum seekers the right to work will be read in Parliament for the first time and your organisation wants to be the first to make it public. The first two paragraphs of your press release must have that bang to move any news editor into action and give it the prominence you anticipate.
It was horrible. I was waiting in a really long queue at the British Embassy to get documents. I had to look after my kids who were two, three and six at the time, so I had to get out of the queue to get water. And every time that happened we kept getting pushed to the back.