Narrative change isn’t a specialist exercise - it’s the everyday work of shifting how people understand migration in a climate where fear and misinformation dominate. At IMIX, we help the sector do this intentionally by centring lived experience, understanding how audiences make meaning, building skills and confidence across organisations, strengthening relationships with the media, and providing practical tools that make the work sustainable. At its heart, narrative change is about creating space for dignity, truth and human connection — and it’s something we can only achieve together.

Former BBC journalist Katie Bryson shares insider tips on how charities and refugee organisations can pitch strong, human stories that shine at Christmas - when journalists are looking for warmth, generosity and hope.

How IMIX responded to the ARAP Data Breach by centering lived experience voices and working closely with the media.